Kim Nguyen

July, 2021

Opening Script

Hi! Thanks for taking time to join with me today. I'm Kim a UX designer and I'm conducting a research for redesigning a local restaurant website.

I'm going to ask you some questions about the experience of eating in restaurant as well as online ordering. The interview should last approximately 20 minutes. I just want to know more about your experience so there is nor right or wrong answers. If you do not feel comfortable answering these question, you have the right to decide or leave interview at anytime. This interview will be recorded for a research purpose and will be kept confidentially between me and you. Would you like to give me a consent to record our conversation? Do you have any question before we begin?

Screening Question - Demographic

Interview Questions

Section 1 - Understand more about what drives user to choose the restaurant to eat? What motivated them order food online vs dine in vs home cook? What's the first impression of users for website or restaurant?

  1. Tell me about how you often decide what to eat and what restaurant you want to go with?
  2. Could you tell me about at least 3 restaurants you enjoyed going to? and why you like them?
  3. Following up question 2:
  1. Which is the restaurant website that you looked at recently? Which information were you looking for when you access the restaurant? What will be your first impression about the website?

  2. How often do you order food online from a restaurant? When do you do, what's your motivation for doing so?